Hi, I'm Justina Victoria
I help men resolve erectile dysfunction, premature ejaculation and performance anxiety, and I help couples stay connected and intimate.
But my work rarely stops at the bedroom. I help guys find their dream woman, overcome fear of rejection, stop people pleasing, resolve their insecure attachment style, regulate their nervous systems, understand and control their emotions, get their needs met, increase their confidence, save their relationship, work through trauma and everything in between. I say that I work with all matters of the male heart.
I am also the creator and host of So Hard, a podcast where I talk openly about the things men usually keep to themselves: sex, performance, and relationships. It’s been listened to in more than 100 countries, from New York to Dublin to Sydney.
Why I Work With Men
My original training was in female sexuality. When I finished, I didn't yet know who I wanted to serve, so I started out working with couples whose desire didn't match.
Then I read an article: men die by suicide at four times the rate of women. I knew in that moment that I wanted to dedicate my career to supporting men. I have been doing it ever since.
Most of the men who come to me have never shared what's going on for them with anyone. Not to their friends, sometimes not to their partner. They carry it alone. My job is to be the place where they feel comfortable enough to open up and resolve their issue, as a team.
How I Work
When your body won't do what you want it to, it's easy to believe something is wrong with you, but in fact, your body is functioning properly. Your nervous system is doing exactly what it was built to do: protect you.
Pressure, fear of failing, a bad experience you loop in your mind, stress you've been under for months - A body in a stress response doesn't stay aroused or stay in control.
We rewire how your body responds to pressure, what your mind does in the moment, and get in control of sex so you can create the kind of sexual experiences you want. When your body comes out of the stress response, it can do what it's meant to do.
Working together starts with a free, confidential call. We talk about what's happening, and I tell you honestly whether I can help. If we work together, it's one-to-one coaching over six or twelve weeks, with very specific strategies to resolve your concern and get you back to feeling sexually confident again.
My Training
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Certified Sex, Love & Relationship Coach, Tantric Institute of Integrated Sexuality
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Polyvagal Theory
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Attachment Theory
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Adverse Childhood Experiences
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Neuroscience of Childhood Trauma
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Exposure and Response Prevention Therapy for OCD
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5 years interviewing men and crafting solutions to their specific problems
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10 years in practice with men and couples
Where I Work
In person in New York City and Cork, Ireland, and serving clients online throughout the US and Europe.
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What My Clients Say
“I’m in my 40’s and I never had a single orgasm during sex in my ENTIRE life. I thought there was something really wrong with me. When I found Justina I could really feel how much confidence she had in helping me with this. I wasn’t sure what to expect! I trusted her and I followed everything she told me to a T. After a single session with her I was able to orgasm during sex with my girlfriend for the first time EVER!!! And again and again! One session and it unlocked this thing that haunted me my whole life!!! Justina I can’t thank you enough. Your expertise and care you showed me as a client is some of the best I have ever experienced. If you’re thinking of working with Justina, do it!!!” - Isaac, CT
"Justina has had an extraordinary impact on my life and wellbeing and relationships, in a relatively short time. I would not have believed it possible to identify, label and transmute the beliefs and behaviors of a lifetime into a healthy and nurturing new model and new practices , in just a few months. When I came to Justina I was at a low ebb in my relationships with women and had lost all confidence in my ability to actually have a relationship. I began to practice with the tools, and initially, it seemed like there was no real change -and then it happened, and grew and something shifted. I'm now in a healthy and fulfilling relationship on every level and every part of that coming together has been guided by my work with Justina. If I were to be asked what she did and how: she helped me overturn lifelong barriers and beliefs, pierce through a perception of reality that seemed impenetrable and find my true identity. The sexual and emotional outcomes followed naturally. How? Through deep empathy and honesty that comes from a genuine love for men and for their problems and plight. That empathy builds trust and motivation, which is further helped by the tools she provides. Ultimately, the learning is to get out of your own way and allow for magic to happen and that is something I practice every day, thanks to Justina." - Ben, NY
"Justina is highly skilled, intelligent, compassionate and understanding, as well as amazingly creative. She has helped me greatly in multiple areas, including with my initial concerns related to physical issues in intimacy, as well as other broader issues related to interpersonal relationships and responding to stressors. I would highly highly recommend her and thank you so much Justina for your help." - Jim, NY